AmPro Promotion/Tasting Debrief 1Event Details2Product Details3Attendance & Demographics4Receipts5Pictures6Additional Comments What type of event did we have?(Required) ABC Store Tasting Tasting (Private Package Stores, Grocery Stores, etc.) Promotion (Bars, Restaurants, Pools, etc.) Name of Brand Ambassador(Required) First Last City(Required) State(Required)Choose OneAlabamaFloridaGeorgiaMississippiDate of Tasting/Promotion(Required)This date should not be a date in the future. This date should be when you actually did the tasting/promotion. MM slash DD slash YYYY What time did the tasting start?(Required) Hours : Minutes AM PM AM/PM What time did the tasting end?(Required) Hours : Minutes AM PM AM/PM Was a representative of the Distribution company in attendance at the start of the tasting?(Required) Yes No Which ABC Store? Store 4 - Auburn, AL Store 58 - Hoover, AL Store 77 - Huntsville, AL (Pratt Avenue NW) Store 80 - Birmingham, AL (US Hwy 280 S) Store 102 - Tuscaloosa, AL Store 125 - Pelham, AL Store 150 - Florence, AL Store 151 - Huntsville, AL (University Dr. N.W.) Store 175 - Montgomery, AL (Eastern Blvd) Store 177 - Birmingham, AL (Crestwood Blvd) Store 235 - Montgomery, AL (Atlanta Hwy) Where was the Tasting/Promotion?(Required)ex. ABC Store 15, Tom's Liquor House, Skybar, etc. ProductHow many brands/products were promoted/tasted?(Required)Choose One12345Product(s) Tasted/Promoted(Required)Please complete an individual debrief for each brand that was sampled. If two products of the same brand were sampled, press the (+) sign to add additional products.Product# of Product SoldWhat did the Consumer think of the Product? Add RemoveHiddenProduct(s) Tasted/PromotedNote: Please fill out a separate debrief form for each product sampled/promoted. How much was the promoted product?(Required)If a tasting, how much is the bottle? If a promotion, how much was each drink? Was the product at the featured price?(Required) Yes No Was the featured price posted?(Required) Yes No If so, where?(Required) Was the product at a discounted price?(Required) Yes No Was the discounted price posted?(Required) Yes No How was the product being sampled?(Required) Straight Chilled Mixed Whole beer Other Was all the purchased product sampled?(Required) Yes No Were all the featured products available?(Required) Yes No Did you receive good feedback from consumers? Yes No Did they prefer any other product over the one you were promoting?(Required) Yes No If so, what were they?(Required) How many people were at the location that you did your tasting/promotion?(Required)Number Values OnlyHow many people saw you during your Tasting/Promotion?(Required)Number Values OnlyHow many people tried a sample with you?(Required)Number Values OnlyDrinks Purchased(Required)Number Values OnlyHiddenHow many bottles, cases, or individual drinks were sold of the product you were sampling?(Required)i.e. 14 bottles sold, 25 drinks sold, 3 cases sold. Demographics - SexMale(Required)The number entered will be represented as a percentage. ex: 20 = 20%Female(Required)The number entered will be represented as a percentage. ex: 20 = 20%HiddenSex Percentage TotalThe Male & Female percentages do NOT equal 100%. Please adjust so Male + Female equals 100%.Demographics - AgeAge 21-24(Required)The number entered will be represented as a percentage. ex: 20 = 20%Age 30-34(Required)The number entered will be represented as a percentage. ex: 20 = 20%Age 25-29(Required)The number entered will be represented as a percentage. ex: 20 = 20%Age 35+(Required)The number entered will be represented as a percentage. ex: 20 = 20%HiddenAge Percentage TotalThe age percentages do NOT equal 100%. Please adjust so all ages equals 100%.Demographics - RaceCaucasian(Required)The number entered will be represented as a percentage. ex: 20 = 20%African American(Required)The number entered will be represented as a percentage. ex: 20 = 20%Asian(Required)The number entered will be represented as a percentage. ex: 20 = 20%Hispanic(Required)The number entered will be represented as a percentage. ex: 20 = 20%Other(Required)The number entered will be represented as a percentage. ex: 20 = 20%HiddenRace Percentage TotalThe race percentages do NOT equal 100%. Please adjust so all races equals 100%. ReceiptsDo you have any receipts to attach?(Required) Yes, I do have receipts to attach No, I do not have receipts to attach Reciepts(Required)Please attach and required receipts Drop files here or Select files Max. file size: 20 MB. PicturesPromotion Pictures(Required)Please attach all required images Drop files here or Select files Max. file size: 100 MB. How many sampling cups are remaining at the store (post-tasting)?(Required) Additional CommentsConsumer feedback and comments(Required)Provide 2-3 complete sentences describing the feedback and comments from the consumers. ex. The consumers loved Tito's and made several comments that it is their favorite vodka. Some even said they are willing to pay more for Tito's than other brands because it is their favorite. One customer said no other vodka compares to Tito's.
